Obama Popularizes Himself Among Youth Through E-marketing

Filed Under (United States) by admin on 25-04-2008

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obama
tobocseo asked:


If Barack Obama becomes the next President of the United States of America, the country can assure that they will not fall short on one account, e-marketing. Demagogic run by Obama among the youth in the ongoing Democratic presidential primaries have stunned analysts and psephologists alike.

The curiosity led the experts to pry into how Obama was able to muster the positive vibes of the youth in favor of him. It was evident in the final lab report Barack camp extensively used social networking and video sharing sites to great effect in garnering votes of the youth. His success in using social medium as an electioneering tool clearly shows that a new guru has arrived in the world of e-marketing.

A survey showed that if one does not include social media in one’s election campaigns it would be hard to draw the attention of the youth. Majority of the youth interact through social networking sites since internet connectivity has increased to larger areas. Blog sites have virtually become e-diaries of today’s youth as outlets to vent their social and emotional feelings as well.

As a result, social media have supplanted televisions, radios and other advertising spaces for election campaigns. Hence, it has been proved, it would be preposterous to avoid employing social media especially, in a high voltage election campaigns such as, the US presidential primaries.

A statistics from a section of the press stated, immediately after the Second Super Saturday, Hillary Rodham Clinton had a comfortable margin of 15 percent lead over Barack Hussein Obama in Pennsylvania. But the same team of public opinion poll managers gave Clinton just 5 percent lead over Obama just two days before the same primary election.

Creating a huge 10 percent swing in favor of any candidate, that too in a month’s time, was unheard of in Pennsylvania. The credit goes to Barack camp, their stupendous game plan to engage with the youth through sublime tentacles of social suggestion has succeeded in gaining an all important 10 percentage points. If the alleged ‘terror tactics’ of releasing an Al Qaida video by Hillary camp would not have happened, Barack’s positive campaigning might have closed in the gap, and even he would have won the Pennsylvania primary. Still he has lost by only 10% as compared to the projection of 15% a month ago.

Comparative study on the usage of social networking and video sharing sites, one can see, again Obama winning hands down over his rival. Hillary uses the services of leading six e-communities where as Obama has made him available on 16 e-communities. On one hand, Hillary’s e-community spaces are sprawled with unpopular class room content, but Obama occupies his spaces with youthful jargons and related video contents on the other. Such measures have endeared Barack among the youth, which ultimately turned into votes all through the election, where Obama was trailing far behind Hillary before the start of the primaries.

Whether Barack Obama makes it to the White House or not, something is sure, his election strategy is here to stay for a long time. Hitherto, such marketing strategies were confined to e-commerce portals including Business to Consumer and Business to Business portals. For a successful business, one should know to market oneself well, and Obama has succeeded in doing so. Thereby, his business sense leaves a trail of new strategy in the field of election campaigning which could be replicated elsewhere. He also gives businesses a new lesson to use this social media to market one’s products or services which is until now used sparingly with stereo-typed content.



Barack Obama Shirts are a Hit With the Younger Voters

Filed Under (United States) by admin on 11-02-2008

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James Smith asked:


When it comes to reaching out to the public Obama can achieve the unity he wants, as a candidate Obama was not even known less than a year ago. However, he was able to use the Internet to connect with millions of young people who are also voters who do not have a TV set or who do not watch the candidates in their debates. Obama has been known as saying we have not even scratched the surface of with this new political landscape, meaning the Internet and the computer users who might not hear from the candidates directly. Obama has not only stayed on track with what he said here over a year ago, but has also gone on to develop plans of how he can enact many of his ideas to make changes if he is elected. Obama has also maintained a strong stance in all areas of his campaign while focusing on the problems of the country and what changes need to be made. Along with bringing these ideas of change to the Internet user so that they hear it in his words and not in the medias method of telling only parts of what a candidate has to say. There are many voters that have learned what Barack Obama stands for, what his policy changes would mean to the country and what they can expect if he is elected as the next President of the United States. They have learned all this with their Internet connection on the web without all of the added extras or opinions of the media. While some people are content watching the televised debates and the local news to form their opinion of who they want to run the country as the Commander and Chief for the next four years. There are many people who know with the Internet this is no longer the best way to make the decision of who they should vote for and to many people information is power. The power to be informed, the power understand just what a candidate plans to change, add and omit during their presidency. It is only by a voter thoroughly educating themselves about the candidates that they will make the correct decision for which candidate they feel can do the best job of running the country. The Barack Obama campaign has made this much easier by bringing Obama’s stand on what needs to change in the country to the internet and with this many more young voters know what he stands for. Many voters in general for the first time in many years are getting the unbiased information they need minus the media. Who in many cases decides who they feel should be the proper candidate to win the election and push that agenda and the voters either begin to believe it or they feel they must make a choice with out all the information they need if they are going to be a part of the voting process. To assist in this campaign the supporters who have heard Obama’s message loud and clear are now wearing t-shirts to help support his continued campaign efforts.Buy yourself a Barack Obama shirts and help support him in every way possible that will help him get elected as president. You can help support Barack Obama by wearing trendy Barack Obama t-shirts or by making a donation to the campaign. All the Barack Obama designs mentioned here are not official but rather are inspired by who might possibly be one of the most influencial politicians in a long time.